Monday, October 27, 2008

15 effective ways to raise the influence of your personal blog

We have to create your own blog What is the purpose of it? There are only a few of the following major reasons: to express their views, as well as emotional, to share ideas and experiences with their, or their own marketing organizations, to get to know like-minded people to make money, and so on. In any case, we hope that the faster, more effective promotion of their own blog, the blog to raise the influence and attract more users to browse and evaluate their own blog.

China in the blog community, relatively well-known independent personal blog, blog, such as Moonlight, cattle Luandan Qin (Keso), Lao Xu's blog (Xu Jinglei Sina blog), has considerable influence, has become a solid, "audience . " We have to make their own blog blog influence to reach the moon as it is basically impossible. But we can own blog on the basis of the existing blog gradually increase the "visibility" and was recognized search engine (SEO), the reader has been approved. Blue blog accordance with the relevant information network sum up some time-tested method, I believe that these methods can gradually expand your blog's influence, it has gradually become a professional media content or platform.

Although the "content of the first" blog has always been the most critical success factor, but there are a number of techniques can increase the blog's influence, for example, allow users to produce content, interactive resources and so on. The creation of a blog network can also expand the blog's brand and reputation, and this requires the establishment of a number of other blog-related projects to improve the situation.

The following is a 15 to expand your blog's influence. However, please note that content should always be a most crucial part of the blog, other methods, techniques are secondary. You have only to do a good job in the blog content only on the basis of these methods can be used to build a successful blog influence.

1, the theme of the establishment of a number of sub-channels

First, you select a few good at or interested in the subject, or through sub subdirectory of the domain name means the establishment of a number of different blog, the theme of this classification will let you get more visitors, visitors to avoid the "narrow-minded nature." Moonlight on the well-known blog set up Google Earth, Baby Anne network literature, The Sorrows of Young Werther, Technical Digest moonlight, mood Digest story, the moonlight theme channels such as blogs. Of course, this is only an optional program, because you may not have so much time and energy to build a number of blog. However, these sub-channels do not have to like your main blog updated as frequently, you can use the "collection" of sub-channels to do, in fact most of the sub-channels Moonlight blog blog's content is collected.

2, users contribute to content

Your blog in a certain amount of access can allow your visitors to "feed", which is the expansion of blog influence in a good way. In addition, you can also organize released others, including the user's comments or messages, or do you think those will be valuable to re-publish content. If so, you can let your users to your blog on the register and manage their own accounts, which will better promote your blog readers and exchanges, the consolidation of the old customers and attract new users to participate.

3, so that the localization of blog

Many well-known foreign Internet companies in China to promote the biggest reasons for the failure of "localization" inadequate, the majority of the Chinese version of the site is essentially a "Chinese Version." Youtube, Facebook, MySpace, and other sites in China, the failure of the operation is a clear case in point. Such a large Web site, personal blog is no exception, a better approach is to target specific visitors, to provide the corresponding language version of the blog. Moonlight on the blog launched a blog in English. Of course, there are a number of popular blog plug-ins, such as the Google translation tool that can do real-time translation capabilities, to make your blog more user groups "internationalization."

4, to build their own blog network or station group mirror

You can blog for you all to create a small network blog (Blog Network) or a group blog called, the better approach is to buy a new domain name as an independent blog network terminals. In addition, you can network Ereli, Donews, Sina, Sohu, Netease, TechWeb, Blogger, and so on the BSP to build your blog, "mirror" to a new blog on the main log, the synchronization update your blog mirror station, but You need to add your blog links to the original text.

5, for your blog to create a forum

Blog for the establishment of a forum for the main purpose is to strengthen the interactive user, this is your readers why you need to repeatedly visit the Web site of one of the reasons why. To provide such a forum, users are free to create some of the stickiness of rich content (in addition to your own content), thus encouraging the user to re-visit your site. Moonlight's well-known blog has a separate forum for the moon, the moon for specialized blog visitors to exchange and share.

6, the establishment of a reader e-mail list

The establishment of a regular blog on your message, the user comments Email list on a regular basis to send them to your blog week summed up on summarize, sum up the quarter as well as summing up the year. However, avoid junk Email to affirm or do not want to receive Email your readers to send e-mail.

7, to participate in a number of well-known community

For example, a good forum or community-based social network (SNS) is not a good way to obtain traffic, but to establish its own brand in some ways useful to the community to select some good, you do not write the blog when time can be To establish contacts, which the individual long-term development of certain benefits. Recommended Internet blog blue circle of friends can 5Gme industry with well-known, unknown people to strengthen exchanges and actively share their views and opinions.

8, optimization of social media

To optimize your blog community are two ways of the media, the first is to focus on your readers to communicate and interact, in addition to your blog (such as Twitter, Facebook or FriendFeed, etc.) and exchange them. Another method is to design communities through social media marketing your blog, it is necessary to do so, you must first select a blog related to the community, then it spread to your friendly content to increase the influence.

9, the introduction of new blog author

The author of a new equal may bring new perspectives, new vision, the author of the introduction of a number of high-quality, you can find your blog in the core of explosive growth. The author of many well-known blog "omelette" is typical.

10, the blog through the sale of products or services

Put ads in the blog is one of the most simple ways to make money, so it is the most popular Google Adsense ads, as well as Baidu Union, Ali mother-to-peer network advertising. However, the individual is not recommended on the "subject of marketing" (soft-wen), or the sale of advertising links, as it would lead to the loss of readers of your blog and search engine trust.

But the blue sky blog suggest that you can blog network applications products, such as e-books or sharing software, design or consulting services.

11, to provide high-quality original content

High-quality content is your original, and have a unique perspective and point of view, more importantly, you must be useful to readers. Although the high-quality content on the blog to raise the influence of the 12th, but it is the most important. These high-quality content can be a convenient collection of readers or subscribers, users will support high-quality content more attractive, helping to raise your blog's influence and of the full text.

12, and other blog alliance

And other well-known blog alliance is to expand your Web site an effective way to influence other blog set up similar community-based network, co-writing projects, such as application software, combined with the brand and products will get more attention. Comparing the well-known blog blog Union League originality, it is moonlight blog, niche software, Zhong drum, fried eggs, three seconds to change the world, Lin Chih-Sang, the best use of original software, and other well-known blog of the Union.

13, to provide mobile blog

PC from the Internet will soon be extended to fully mobile phones, mobile Internet era that will open. You need to provide mobile Internet users through a mobile device (PDA or cell phone) can access the address, so that those who use mobile phones can easily access your blog. Some of the common blog systems such as WordPress, Z-blog has a special plug-in features to mobile blog.

14, hosting your blog Feed

You need to use Feedburner or FeedSky hosting your blog Feed, with a view to the adoption of RSS, Atom, and other subscription channels Feed your blog readers do not have to visit your blog address, you can easily read the latest log.

15, other

You can also share in Google Reader on your blog subscribers, such as Digg dug through the customer to submit your blog log-to-date Web site, through your FriendFeed output "Feed" subscription. In addition to these times web2.0 way, you can also use popular keywords to write log events to attract more readers.

In short, the blog that the blue sky, not just blog your private information platform to create a popular blog, first of all need to adhere to the original high-quality content, as well as the need to develop some of the core supporters of the blog information and broad distribution channels, Your blog to the expansion of social media can enhance the user's participation, access to relevant content, at the same time to increase your influence and reputation. Blog influence to improve things did not happen overnight, you need a long time. As long as you carefully enough, professional enough, enough perseverance, to create the success of your blog influence is no longer difficult.