Monday, October 20, 2008

Chinese science and technology blog: how much they can earn?

With the popularity of the concept of blog, blog technology to improve and increasingly popular, more and more Internet users to open their own blog. This is among a group of blog writing science and technology category, and can be obtained by writing to pay the blog. In that case, the general blog IT was a profit of how much should they be? Sohu IT in the near future for more than 40 domestic active blog technology to do the income of the investigation. According to the revenue model and the different characteristics of the blog, the survey of blog into three categories: blog writers (more than in the BSP has a blog, according to the article income), an independent blog (an independent domain name of the blog, and so on ad revenue ) And professional blog (part of a for-profit company blog / blog organizations, the blog author of such income on a monthly basis).

First, writers blog

The survey found that most blog writers science and technology for a number of business organizations, the blog written articles, each in the price between 200 to 500 yuan. Through this type of blog to write articles, a monthly income of up to about 1500 yuan, up nearly 10,000 yuan higher; blog independent source of income mainly depends on all types of advertising, on its earnings in the range of 10 to 50 U.S. dollars, the annual income of well-known independent blog Up to 1000 U.S. dollars; surveyed were part of the professional blog blog foreign company / organization in general have a basic monthly salary, according to the flow of advertising was based on the article or to obtain royalty fee, a monthly income of 200 to 300 dollars, on higher revenue Up to 600 U.S. dollars.

Participate in the investigation of the blog, more than 40 percent of blog writers to update the daily blog at the time from 1 to 2 hours. The frequency of updates from the blog, the blog writers will be at least a week to update a blog, on average, most of the blog will be updated weekly article 4. According to the survey, each blog writers blog and the price of its well-known professional relationship to a certain extent. In the survey, a well-known blog as a business blog to write an article available at least 500 yuan compensation, and a study of network marketing blog, write a blog for the price of 1500 yuan. And under normal circumstances, a blog article in the price of between 200 to 500 yuan.

Summary of the survey data, the average domestic blog writers are paid a monthly allowance of 1,500 yuan, "fee" revenue. Survey, there are 4 blog writers, on revenue of more than 5000 yuan, of which, a blog to the IT Sohu said its monthly revenue through the blog than higher wages.

Second, the independent blog

Independent blog for an independent domain name, but does not belong to a company blog / blog organizations. At present, to rely on WordPress, Z-Blog blog, and other independent procedures, internal emerged a large number of independent blog. Due to this type of blog popularity, flow and content of uneven quality, the income gap is very big. Sohu IT in an independent survey of blog, there are 2 independent income does not blog, blog on the general revenue in the 10 U.S. dollars to 50 dollars, the highest-paid independent blog, Google AdSense alone could achieve the 16,000 U.S. dollars (about 110,000 yuan) in annual revenue.

Google AdSense, Ali Mama, Baidu Union as an independent blog advertising the main source of income. According to statistics, more than 80% of the blog using Google AdSense ads are also more than 40% of the use of an independent blog Ali mother, and less than 20% of the independent blog use Baidu Union, more than 20% of the independent blog at the same time the use of Google AdSense ads and Ali Mother ads.

Compared with the blog writers, professional blog every day in the blog updates on the time it takes relatively short, independent investigation of the blog, in blog updates every day on time by less than 1 hour, but the frequency of updates to the independent blog Higher than the blog writer.

A well-known IT Sohu to the blog revealed that the daily cost of its 2 to 3 hours to update the blog weekly updates about 7 to 8 blog. Only through Google AdSense, will be able to achieve their monthly income of 10,000 yuan, at the same time, the topic FeedSky through advertising, sponsors and so on ad revenue. Further revealed that, FeedSky topic of the ad advertisers are concentrated in the IT industry, the availability of each 250 yuan of income, and advertising sponsors for the multi-hosting services, such as sponsors, but did not disclose the sponsor of the blog advertising prices.

Third, professional blog

Professional part of the blog for a company or for-profit organization of the blog, and its most prominent feature of professionalism. Under normal circumstances, the only blog content around a theme or a company. The blog of their monthly income of all income, it is understood that such income blog There are two cases, one a basic monthly salary, according to the level of traffic access to advertising royalty, and the other is based on the quantity and quality of the manuscript was money.

As far as who has been serving the CW (Creative Weblogging, the world's leading media company blog), blog, in 2007, earning a monthly income of up to about 260 U.S. dollars. "At that time, the flow of time will receive a monthly income of 300 U.S. dollars, the lowest time in about 200 U.S. dollars or so." The blog said, "At that time, the maximum flow of science and technology blog of a blog on the main income of up to 600 U.S. dollars. But Google has been adjusted for AdSense, adjusted income has declined. "The blog said that the day would need at least 1 hour to spend the time to update the blog every day for at least 5 blog update, the blog is updated weekly in the number 40 Or so. Another professional blog that day to update their blog just spend 15 minutes a week updating only two blog, but refused to disclose the specific amount of income and source of income.

Extension: case wage foreign blog

According to well-known foreign ReadWriteWeb blog recently the United States and more than 20 first-line survey conducted by the blog, we can see that in the United States, according to the article, each chapter of the lowest paid 10 U.S. dollars, most of the 25 U.S. dollars, up to 200 U.S. dollars higher. From single up the prices, domestic prices of the blog article is higher than that of foreign countries, foreign authors 4 hours to be completed by 3 blog, and the average weekly domestic authors only write four articles, blog at home and abroad, this has resulted in income gap .

In addition, the United States because of the price of Google AdSense than domestic prices, therefore, rely on Google AdSense blog for a living national income is much lower than the blog of foreign income.

0 Comments: