Thursday, September 11, 2008

Microsoft plans to sell Greenfield Internet business survey

September 11, Microsoft Wednesday announced that it plans to Greenfield Online's Internet business quickly resold to investigate private equity partnership ZM Capital under the ZM Surveys.

At the same time, Microsoft's acquisition of Greenfield is still pending, the two transactions are expected in the fourth quarter at the same time. Microsoft pointed out that the acquisition of Greenfield does not depend on it and ZM Capital transactions between.

Greenfield Internet survey solutions (ISS) for the business market research firm to collect, organize, and the sale of consumer and industry survey data, but also provide real-time online survey sample, but the business was not suitable for Microsoft's Live Search scheme.

Microsoft Windows and online services CFOTami Reller said in a statement: "Microsoft, to find the right partners to achieve Greenfield ISS is very important to sustained growth." She said that the sale of ISS operations will enable Microsoft to focus on the Greenfield Ciao business and other price comparison site operations, thus enabling its European business search strategy.

Microsoft last Friday announced a 486 million U.S. dollars to buy Greenfeild, which is based in Wilton, Conn., the core business through the Internet on people around the world to conduct an investigation. ZM Capital Microsoft did not disclose financial details of the transaction.

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