Tuesday, August 19, 2008

Chinese people angry with Google diving pig Logo

Today is the opening of the 2008 Beijing Olympic Games fifth day, in these days, we have witnessed the history of China Aestheticism picture slowly started a scene that shocked the world, has burst into applause, the red flag fluttering in the Yishun. At the same time we are more understanding of new media by the joint participation of the Olympic festival.

On important holidays, Google and Baidu these two major search engines will be introduced as the corresponding LOGO celebration, which seems to have become a search engine in the current culture and an integral part of competition.

Baidu in the opening day of their Olympic Home replace the "bird's nest and pyrotechnics" version of the Olympic theme LOGO, this is the nest LOGO designed by Li Xing, chief designer of China Steel spent nearly two weeks time to personally authored completed. The Logo for the design, Li Xing Gang explained: "I hope that the first thing people see Baidu logo, will be able to appreciate the spectacular opening scene," "increased use of pyrotechnics that constitute the track 'nest' image of the logo, and through Open to the bloom of fireworks let people think of the Olympic rings symbol. "

Baidu has been regarded as the biggest competitors of the Chinese market the same day Google also introduced a Fuwa drag the theme of the Fifth Ring flag LOGO. Comparing the two seems to be little difference, but the transmission is in the form of signs and appreciate there are some differences in form only.

And with the Olympics, we can see that Baidu does not continue to introduce other Olympic LOGO, contrary to the recent Google home page has a series of Year of the Olympic Movement as the main theme LOGO.

But this series of diving pigs, cattle gymnastics, weightlifting, and so on rats to people is really surprised. These animals and their participation in the sport in China in people's concept is too inconsistent, in Chinese folk culture, people often rats as a smart, intelligent and a symbol of wealth, and the design of Google image out of many weightlifting. Today, the LOGO image of the cow as gymnastics on behalf of more people is unimaginable, often forces people to do with the symbol of cattle, how do feel that not suitable for practicing rhythmic gymnastics.

However, according to the official Google's argument as "creative of the 08 Olympic Doodle, we think that this is a world event, we hope that Google users around the world through this platform is that some of the characteristics of the Chinese customs, Therefore, we think of China's Year. "

Indeed Year of Chinese culture can become one of the condensed, with Lunar New Year LOGO do is convey the Olympic Games is really innovative, but Google attracted the greatest controversy is an inappropriate use of animals to speak. Yesterday, in particular, the piglets a diving, but also ignited a feeling of indignation over the Internet.

Signs can be a very good public acceptance and recognition, the key lies in the possibility of carrying no deviation of the information transmitted to the general public, and was accepted by the public. Pigs in China have Chunben, Tanchi to do less of another words, and diving has been seen as China's advantage sports, the Chinese diving team has been called the "Diving Dream Team" of reputation. In particular, Guo Jingjing and Wu Minxia on the 10th held in the three-meter springboard, won reputation for being Chinese diver, and on the 11th Google put on the home page of the piglets diving LOGO, the people are really puzzling , Google in the end you want to interpret the meaning of «

Perhaps, this time Google is in continuation of the previous Olympics the way, but this series does not ride for the design can not spoil some of the Chinese culture, but also to those foreign IT giants sounded the alarm in order to enter a national market, the most It is important to understand a country's culture. Dimi in the world economy continued today, many multinational companies in China market has become a paradise for gold, but real understanding of Chinese culture into China and the number of enterprises, some foreign giants in the face of Chinese culture only exists as a profit-making gimmicks, makes sad People shouted "foreign giants, in fact, you do not understand China."

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