Economist: Google virtual world Lively deficit

August 23, according to the "Economist" magazine reported, Google's virtual world Lively is a good creative. However, because of a series of defects, Lively has been gradually to failure.

Lively Google hopes to provide users with a browser-based 3-D virtual world.

At present, millions of users each day will sign the "World of Warcraft" and "Second Life" and other large online games or virtual world, however the complexity of these services tend to discourage new users.

Because of its use of simple, Lively launched in the beginning was considered a great potential. However, in a few weeks after the operation, Lively users remains low and a declining trend. In addition, many industry for the service issued a negative assessment.

Lively environment is very simple, which led to its only function than 3 D chat room slightly. Before using the service, users need to download and install a browser plug-ins. Later, the user can choose to sign a room, these rooms in the "most popular" and making friends on such topics as the. Although "Sweet Love" and "sexy Baby Club" rooms have attracted thousands of visitors, but Lively number of users will soon drop to 2 digits. Almost no one has the use of Lively.

Lively that triggered the reasons for the failure of the industry discussion. Rutgers Law School in New Jersey a virtual world expert Greg Lastowka said: "If not for chatting with other people, then you do anything in the Lively." On the contrary, "Second Life" provided a "business and creative" and Designed specifically for children of the virtual world "Club Penguin" China has a large number of small game.

However, not all users of the Lively was disappointed. Lively an early user Kathleen Schrock has previously used the "second life" of two years, she Lively expressed appreciation for the simplicity. She pointed out that, Lively is very simple to use, and "second life" for the rookie obstacles.

Google has denied Lively failed. Lively team members Mark Young acknowledged that there are a lot of the service: the collapse, log problems and difficult to read the text, and so on. When asked what aspects of the Lively services need to improve, he said: "Everything. User interface of most have not completed or not in accordance with the original design plan emerged." Young said, Lively will soon conduct new An upgrade.