Thursday, August 21, 2008

KFC second price hike: a variety of goods alone rose 0.5 yuan

KFC operating costs significantly increased the price adjustment is the main reason for McDonald's currently has a price adjustment plan

Since March this year raised the prices of some products, the Kendall based on the recently re-price increases. KFC Yum Chengdu, which yesterday confirmed that from August 18, Kentucky has been part of the price adjustment, the general restaurant single product or 0.5 yuan.

For the current price hikes KFC, McDonald's official said, is still no new price adjustment plan.

A variety of single-goods prices 0.5 yuan

KFC restaurant in Chengdu has been put up in all the latest prices of licensing. Column on the new price, we can see that New Orleans roast Coprinus Fort, wings, French fries, egg tarts and some drinks prices are 0.5 yuan rise. Such as the New Orleans roast wings, fried wings from 8.5 yuan / right, 7.5 yuan / rose to a nine yuan, eight yuan per right, 9, said juice from 7.5 yuan per cup up to eight yuan per cup.

However, the price hikes to avoid some of the best-selling Hamburg, such as fresh crisp Coprinus Fort, spicy Coprinus Fort price is 12.5 yuan, cones or three yuan / months. "Ordinary restaurant and set the single product or 0.5-2.5 yuan. Dinner package can still save two yuan. Spicy Coprinus Fort, the original flavor of chicken, the whole family, such as barrels of product prices remain unchanged." Yum Chengdu responsible person Said.

In restaurants, prices of many people full of feelings of helplessness. Miss Wang said the people, look like a modest gain of 0.5 yuan, up more than several times, it is apparent. "For example, cones, the only two yuan started, it is three yuan, up by half."

Reason: operating costs increased significantly

Yum Chengdu person in charge of the company, edible oil prices, non-staple food prices of raw materials, labor costs increase significantly, resulting in significantly increased operating costs in Louisville, Kentucky, is the main reason for the price adjustment. But at the same time, Kentucky is very cautious on price adjustment, the pressure to bear all the costs within the scope of, Kentucky will try to maintain stable prices.

Following the price hikes in March this year after the current round of price hikes KFC is the second time this year. Earlier, McDonald's also the year in January and June raised its product prices, or 0.5 yuan -1 yuan. In addition, the same is Yum's Pizza Hut has also experienced a price hike. For this price adjustment KFC, McDonald's official said that at present, has not received notice of the price increases. Before the end of price hikes would have a « The two food groups that there is no plan to further price increases.

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