Tuesday, August 19, 2008

Forbes: Nokia software problems constraining the development of its mobile Internet

August 20 - a comment on the Forbes website article points out that, despite Nokia sold every 18 seconds on a cell phone, but in Silicon Valley investors, developers think they are really interested in Apple's iPhone , RIM's BlackBerry or other mobile star on the Internet.

In their view, the problem has been software for Nokia in the mobile Internet in the field of out-dated. For the full text of the following:

Nokia in the mobile Internet field as a little iPhone and BlackBerry Zhanzhu Liu

July, organized by Michael Arrington of the risk of investment and development to the General Assembly, when David Rivas, vice president of Nokia said, "Those who think only iPhone brought before the arrival of the mobile Internet is ridiculous and narrow-minded view", was immediately Coax field: "Xingxing bar, Nokia!." Even Arrington is not buying Nokia's account, he said "the mobile Internet, I think Nokia and Symbian are now as rare."

Nokia in hardware manufacturing, marketing is successful. In addition, its smart phones accounted for the largest market share (nearly 40 per cent), for the development of the application of smart phones is also very, around 9000; Moreover, in July this year, Nokia spent 410 million U.S. dollars purchase of the remaining shares and Symbian Symbian will be open to all Symbian Foundation. However, because Nokia software in question, can not allow operators and developers in Silicon Valley who agree with Nokia is the stronghold of mobile Internet. On the contrary, they feel more in line with the iPhone and BlackBerry mobile Internet trend.

iPhone's success there for all to see, in particular its application stores less than a month on revenue of 30 million U.S. dollars, and iPhone will be put on Best Buy stores phone counters.

"All the people are looking for similar iPhone, the success of the BlackBerry platform," online music service provider Pandora's CTO Thomas Conrad said.

Nokia software problem is the direct cause of falling behind

Nokia smart phones sold in large numbers, but to support three different operating systems, two mobile phones is not fully compatible, such as the Nokia 2610 and N95 can not be compatible. However, iPhone on different applications for the iPhone can be written in all the iPhone in the operation.

Furthermore, Nokia's user interface (UI) iPhone not as easy to use. Perceptive Sciences market research company conducted a pilot for 10 respectively iPhone and N95 send email to the operation, with iPhone only spent two and a half minutes, with N95 it took five minutes, and only half of the trial to use N95 completion of the email sent.

According to market research firm M: Metrics data, more than 80 percent of the iPhone iPhone users use the Web browser, the Nokia N95 and only 60 per cent. In addition, iPhone users more use of social networks, maps, navigation, games and music application procedures, and in a relatively prominent on the N95 only to watch the video.

Nokia smart phone market share decline

At present, the mobile phone market share can be said to reach highest level in history, but its share of smart phones than the first quarter has dropped, from 46.7 percent to 45.2 percent decline, the loss of market share is of course be accounted for in the RIM and Apple. Nokia, which will be a big problem because 40 percent of its profits from high-end smart phones.

Nokia has not only eroded the iPhone and BlackBerry, the more Google Android and Microsoft's Windows Mobile-Hushidandan. It is learnt that, HTC will be launched this autumn with Android phone operating system. Microsoft, not only has sold 18 million copies Windows Mobile operating system license, but also continued to expand share.

Tube secret weapon effects to be observed

Nokia also did not see ourselves sitting "out of date", said Nokia is preparing a secret weapon - Tube, the phone will use a new style, focusing on pushing the convenience of mobile Internet operation, which also will be different products In the iPhone, can run Flash and Java, and there are some individual applications, such as a technology-based Kurzweil reader, you can allow for the blind scan text and read out.

If, however, can not be launched very good products, Nokia will be very difficult from the Silicon Valley analyst and developer interest. According to market analyst firm Canalysis data, in 2008 the first two quarters, Nokia sold in the United States only 184,000 smart phones, accounting for only 1% of the market.

Moreover, the U.S. carriers over the years to Nokia and not too many good impression, because Nokia operators to customize the needs of low-cost mobile phones has been ignored. Furthermore, Nokia to get involved in music, games, navigation, and other online services, which is the operator's site.

"Many people have opinions on many Nokia," experienced wireless industry consultant Gregory Gorman said, Nokia to up to date and must come up with new tricks to.

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