CCTV make 2 billion yuan during the Olympic Games

Yesterday, CCTV announced during the Olympics in the ratings. According to CCTV Suo Furui the ratings survey, the CCTV broadcast the Olympics because of a big winner. During the Olympic Games, CCTV audience as high as 52.19 percent, occupy half of the screen. From August 8th to the 24th Olympic Games opening ceremony concluded, watching the CCTV broadcast the Olympic Games and the audience totaled 1.12 billion. The highest ratings of the opening ceremony of the Olympic Games are over 800 million viewers, but also broke the previous Chunwan to maintain the 300 million people viewing records. The CCTV is not only Zhuanzu eyeball, Zhuanzu the money. Insiders estimated that CCTV's advertising revenue during the Olympic Games as much as 2 billion yuan.

CCTV local ratings win over Taiwan

According to reports, during the Olympics, the per capita daily TV viewers watch TV 189.4 minutes, more than the first half of this year in 38.1 minutes. The audience for watching the CCTV from the time the first half of the 54.0 minutes per day soared to 98.8 minutes, a net increase of 44.8 minutes. This shows that not only add to the audience full time into CCTV, a number of provincial-level TV channels and ground Irons fans also into the CCTV. Therefore, during the Olympic Games, CCTV-day audience of up to 52.19 percent, more than 2008 CCTV-day audience the first half of the 35.69% increase 16.5 percent. In the last Athens Olympics, this figure was only 37.06 percent. CCTV ratings rose, but the provincial-level TV channels and ground the audience were 23.6 percent and 24.2 percent, nowhere near the average level of the first half.

CCTV itself to the breakdown of channels, compared with the average level of the first half, the news channel's ratings increased 1.36 times a ratings doubled; two sets of ratings growth nearly three times; five sets The ratings soared more than four-fold; replay the game seven of the ratings than the first half increased three times.

Bring high-income high ratings

It is understood that during the Olympics ratings are the highest Olympic Games opening ceremony, the ratings of 40.54 percent, the audience as much as 83.62 percent, to watch the opening ceremony of the audience of 842 million people. The closing ceremony of the ratings is 33.12 percent, 72.77 percent for the audience, the number of audience reached 658 million people. Beijing Olympics opening and closing ceremonies of the ratings over the previous Olympic record of the ratings in China, including more than CCTV Chun Wan, the show's ratings records. It is understood that Chun Wan set a record that is more than 300 million viewers.

They have high ratings, CCTV makes a feast to enjoy the Olympic Games the biggest winner. Not only to consolidate its own brand, What advertisers are willing to "Deal or No Deal." Senior lecturer in media power of money-jun has previously described: "advertisers are 100 money spent on CCTV's amounted to 95." This remark may be a bit exaggerated, but CCTV's Olympic feast become the most satisfied customers is millisieverts No doubt. Insiders estimated that CCTV's advertising revenue during the Olympic Games could reach 20 billion yuan, CCTV alone Internet media network on the contribution of at least 200 million yuan.

(Note: the ratings statistics programme is of the total television viewing population proportion of the population, and the audience is for the current period or a special TV viewing population ratio.)