Google's new free service to help enterprises precision marketing

August 20 news, Google (Google) is now available to everyone in-depth insight into a database to search terms, so that we can readily understand the different individuals, cities or even the entire country in any particular time is Issues of concern.

Recently, Google launched a company called Insights for Search of the free service. Google Trends as an extension of services, although the tool tailored specifically for businesses, but no one can understand it to other people in the Google search bar Qiaoru of keywords or keyword popularity. For example: you will find that Tuesday afternoon in search of the two previous terms are popular for Cisco's stock price, and Mary » Presley's husband Michael » Lockwood.

Google to enter all the people known as the search term "intent database," because it not only reflects the people's interest lies, and sometimes also shows that people's spending intentions.

Compared with Google Trends, Insights from the results of the analysis to provide more detailed and more in-depth. Users can use different data will be classified, for example, when people about the "Apple", divided into Apple Computer and two types of fruit. Google chief economic analyst Hal Varian, said: "If you are planting the Washington Apple person in charge of the Federation, the latter may be interested." In addition, Insights, users can also according to different regions to the data Division and Google are displayed on the map, or download the data to electronic data in the table with its own forecasts or research compared.

The product is designed to mainly to businessmen and track advertising campaign designed to help. For example, a car company in Columbus, Cleveland and try to play different versions of the TV ads, and then by monitoring the search of two cities to determine what kind of ads favored by more people. Or the company can be found by searching the areas which the data users more concerned about "fuel efficiency", and in these areas, fuel-efficient vehicles running the ads.

Search Engine Land Danny Sullivan, editor of the site, said: "This tool allows you to better insight into the different areas of focus people's attention, while helping advertisers achieve more precise targeting." He also said that Google very early For businesses to provide the areas targeted for the function, but the new tools can help businesses find the most effective way to achieve this goal.

Starcom MediaVest Group of the relationship between research and analysis for Grant Prentice, said that his company has been using Google Trends to develop close to the line of consumers online strategy. "We regarded it as a research tool, helping us to understand the people of a certain theme of the different search keywords used the relative importance."

Varian, economists pointed out that although Insights is designed for research and development by advertisers, but it will also bring the crowd to the other great help. He said: "We share the concern of this tool in economic forecasting, financial, sociological research, and other aspects of use, even including the new vocabulary to explore how the crowd in the wide dissemination of the source language study."

In different fields of economics researchers can Insights and access to their own areas of the term search of intuitive knowledge to understand the field of economic behavior is increased or decreased. For example, Insight showed that in the real estate and housing plate in the detection and assessment of relevant search in late July showed a sharp rise across the country. This to a market forecast of experts and businessmen issued Tip: residential real estate market has shown signs of recovery. Of course, the confiscation of housing mortgage on the banks of the search has grown substantially.