How the Beijing Olympic Games make money?

1984 Los Angeles Olympic Games before the Olympics is basically a loss, the host nation to be regarded as more "image projects." 1984, Luoshan Fan creatively put forward the "Austrian Olympic custody" of new ideas, profits 250 million U.S. dollars, the world explained the new concept of the sports industry. From 1984 onwards, only people pay more attention to the Olympic Games bring economic benefits. For over 20 years, the city hosting the Olympic Games play a unique property of the Olympic Games.

1984 Los Angeles Olympic Games in that era, before 1984, the California real estate market's overall decline. Although the Olympic Games to be held, but before the impact of successive losses to the property market downturn. However, after the first time in history to make money after the Olympics, the city of Los Angeles real estate market contrarian up. Its side effects such as the city in the valley Guazhe the kind of wind generally clear.

1988 Seoul Olympic Games, Seoul is very cramped Old City, located in the north of the Han River. Through hosting the Olympic Games, the expansion of the airport, the refurbishment of the highway, governance of the Hanjiang River, has greatly improved the urban environment. After the Olympic Games, Seoul, the real estate market has been up, popular situation continued until 1995. Because of the large number of Olympic sports facilities in the south of the Han River, supporting the construction of a large number of athletes village, apartments, the press center makes Gangnam District become a symbol of new life, the formation of a new residential area, a bustling commercial area, and eventually to become the Gangnam-gu, Seoul The main living area residents. Create a new Seoul District, changed the layout of the whole city of Seoul.

1992 Barcelona Olympic Games in this sector, people finally beginning to recognize the Olympic Games is also a real estate bubble. In 1986-1993, Barcelona residential growth in the value of 250% -300%, after the transfer or until 1998 to reverse the decline. Such ups and momentum, probably is the concept of the Olympic Games can be given. During this period, many real estate speculation because of the money, but there are also many people who can not be timely shots in 1993 after being trapped. Of course, in such ups, have to feel proud of, the Barcelona Olympic Games in this city in Europe after the city's ranking from 10 to several of the first seven.

1996 Atlanta Olympic Games this sector, to bring the two real estate developers a new meaning: the outskirts of residential and commercial real estate. Although the Olympic Park surrounding the appreciation of real estate, generally more than 30 percent. But more importantly, the center of the old urban areas have large-scale transformation, office and commercial property to flourish. At this time, investment in commercial real estate gains even more apparent. During the Olympic Games left the advanced communications equipment and guesthouses, many of the site with this, Atlanta become a "meeting of the city." In addition, after-effect of the Olympic Games is very clear, sustained and stable economic growth, increased consumer confidence people, if you then bought property in the suburbs, the result is that after living a form of local hot spots, or even, Atlanta has residential suburb Become one of the famous tourist attractions.

Samaranch praised the 2000 Olympic Games in Sydney Olympic Games in Sydney is the most perfect history of the Olympic Games, the Sydney 2000 Olympic Games because of housing prices rose doubled. Since 1993 to 1999 of the past seven years, Sydney house prices have maintained growth momentum, the average annual urban housing prices increased more than 10 percent, the City of Sydney individual centres in important areas of land and housing price growth or even More than 30 percent, especially around the main venue will be the surrounding area housing prices the past three years, the time has more than doubled on growth, the average growth rate in more than 30 percent.

2004 Athens Olympic Games this concept, the real estate market in the developing countries the impact on prices than the major developed countries. Athens Qiongsi Lan LaSalle real estate investment company study shows that hosting the Olympics will give the Olympic competition venues near civilian housing prices bring long-term and far-reaching impact. "Reference to the former four-time Olympic host city experience, the Olympic Games in Athens residents to the impact of housing prices far from the Atlanta and Sydney than the impact is much greater."

Beijing Olympics

Jiang Xiaoyu, executive vice president of Beijing Olympic Organizing Committee held recently in the international media seminar on to the outside world that, after adjustment, the Beijing Olympic Organizing Committee identified the Olympics budget are as follows: revenue for the total scale of 19.54 billion yuan (equivalent to 2.363 billion U.S. dollars), expenditures The largest of 19.41 billion yuan (equivalent to 2.347 billion U.S. dollars), a surplus of 130 million yuan (equivalent to 016 million U.S. dollars). In other words, to August 24, 2008, the 29th Olympic Games Quzhongrensan, Beijing to sit down and inventory payments, will find themselves earned 130 million yuan.

However, there are industry experts believe that 130 million is only an initial expectations, due to China's economic development very quickly, with as many as 1.3 billion people on the enthusiasm of the Olympic Games than any other countries have organized the Olympic Games, the 2008 Olympic Games Market Development Will be better than expected, it will be more profitable. Then, the Beijing Olympics in the end it can make money?

Operators account how the Olympic Games

Recently, the Athens Olympic Games on the issue of the loss caused widespread concern in all sectors of public opinion that the Athens Olympics cost of 10 billion U.S. dollars, a huge deficit. But industry experts said, billions of dollars in a large part of the Athens infrastructure construction and environmental improvement expenditures, and the real organization of the Olympic Games directly to the cost of not much.

"Urban infrastructure construction and the improvement of the environment is long-term initiatives, but also benefit the people of a good thing, we can not simply think that this is also part of the Olympic Games expenditure. Actually clearing the Athens Olympic Games have been completed, the total spending 2.4 billion U.S. dollars." Experts say .

Jiang Xiaoyu, executive vice president of Beijing Olympic Organizing Committee said that the Olympic economy is a big concept, covering various aspects and at multiple levels, to play the "card" Tingduo. First, "Games for the economy" is directly related to the Olympics and investment and consumption. The second is the host city for the economic card. The third is organizing national licensing. To host the Olympic Games will promote China's overall economic development. The fourth domino is the Chinese licensing and licensing world. Including cultural hot, hot economy, tourism hot, hot food.

Olympic Games can make money, if mainly refers to the organizing committee's revenue and expenditure, it is only a part of the economic Games. We usually say the 280 billion yuan of the Olympic economic cake, the majority of urban infrastructure construction costs. The Organizing Committee for the Olympic Games mainly used for operating the organization. Beijing Olympic Games can make money, the organizing committee, BOCOG priority is to make the market work.

What is the outlook for market development

"Beijing Olympic Games organizing committee of the financing, in the bidding when there is a budget, 1.625 billion U.S. dollars income, expenditure 1.609 billion U.S. dollars, 016 million U.S. dollars surplus, which is 16 million U.S. dollars. This is the time, we are adjusted after the budget , Security and public health will increase accordingly, but we expect the market development income than the original forecasts of a more substantial growth, so we are still able to ensure that 'small surplus'. "Jiang Xiaoyu that.

Olympic economy is not only attention economy, but also a brand economy. Games for a number of enterprises set a good image for their brand to the world provided a rare opportunity and the stage. Since September 1, 2003 Olympic Games "market development program" launched since, at present, the Bank of China has signed 10 such as the Beijing 2008 Olympic Games partners. Officially launched by the end of March this year, the sponsor of assembly work recently has to bear fruit - UPS companies, six companies have become the sponsor of the Beijing Olympic Games. There will be several recent corporate contract with the Beijing Olympic Organizing Committee, the Beijing 2008 Olympic Games sponsors.

Jiang Xiaoyu said: "In view of the positive corporate sponsors high, the Beijing Olympic Games quite optimistic about the prospects for the development of the market." Rumors outside the Beijing Olympics sponsorship partners and even greatly exceeded the amount of the International Olympic Committee of the Global Partners (TOP sponsor) of sponsorship Amount to the Beijing Olympic Games will bring great benefits.

What is the real profit

In addition to its own Olympic market development proceeds, the Beijing Olympic Games in budget revenues by about 50 per cent allocated to the International Olympic Committee, 1 / 10 of revenue from tickets and souvenirs, sponsored by the International Olympic Committee to provide about 200-300 million U.S. dollars .

"Beijing Olympic Organizing Committee profit 16 million U.S. dollars is entirely possible to achieve the goal." Jiang Xiaoyu said, but it is definitely not said that Beijing's hosting an Olympic Games, we will earn 16 million U.S. dollars. This is not the same concept, because the proceeds of enterprises, the Government's revenue, the greater the scope of social benefits are no statistics on account of the organizing committee.

2008 Beijing Olympic Games will be the whole of China and the economic development of a significant role in promoting. After the successful bid of seven years, the Beijing Olympic Games Beijing stimulating economic growth in each of 1-2 percentage points, stimulating China's economic growth from 0.3 to 0.4 percentage points.

Beijing Olympic Games Economic Research Society said Wei Jizhong, chairman of our economic transformation in such a large country, should be long-term economic development of the accounts. The same physical education and the economy, not only means that the commercial interests of the Olympic Games are not only economic gains and losses in the next Olympic Games organizers on the make and lose. More importantly, a country's overall economy in the Olympic Games, was the sustained and healthy development, the only way to truly be called on the session is a perfect Olympic Games.

So, what can Zhengduoshaoqian Beijing Olympic Games, we can not just focused on the Beijing Olympic Organizing Committee of the balance of payments, would also like to see the whole economy of the Beijing Olympic Games and the national economy and promote the human environment and technical means progress.