Yandex enter the impact of Google dominance of Silicon Valley

August 25, according to "The Times" reported that the search engine Yandex present in the Russian market share of 55 percent, higher than Google's 21 percent. In addition, Yandex will soon set up an office in Silicon Valley, into Google's headquarters.

Analysis, to Yandex as the representative of non-English search engine Google is challenging the dominant position.

Full impact of Google

Yandex was established eight years ago, the current daily users of 800 million people, the market value of 2.5 billion pounds. Russia is facing Google in the competition this unfavorable situation of the four major countries of the other three countries were China, South Korea and the Czech Republic.

In recent years, the Russian economy has developed rapidly, the middle class population increased significantly. Insiders expected that Russia will in the next five years in the form of Europe's largest market of Internet users: to 2013 when the number of Russian Internet users will reach 60 million people. These factors make Google can not ignore the Russian market.

At present, Russia already has 33 million Internet users. This amount higher than the total population of France, the British equivalent of the country's population. Under these conditions, Yandex's annual revenue in 2000 from 200,000 pounds in 2007 to increase the 85 million pounds. Some analysts expect that figure to double again this year.

Yandex is currently following China's Baidu, the world's second largest non-English search engines. Yandex this fall will be listed on the Nasdaq Stock Market, which will be the Russian technology sector once the largest company IPO. In addition, Yandex will also set up an office in Silicon Valley, by a former Yahoo executive leadership.

Yandex CEO Arkady Volozh said, Yandex has better technology and better understanding of the Russian market, Google in other countries so that the success of the Russian market, is not enough. He also disclosed that Google's expansion into the Russian market in two years time, Yandex have not lost any of the professionals.

Favored by billionaire

Volozh in the 1990s established Russia's largest distributors of computer. However, he did not look limited to the area of hardware sales, and a few programmers together designed a patent search engine.

Volozh then join with others founded the Yandex, the search engine's name is "Yet Another Indexer" acronym. Its founding purpose is to improve the Russian search. After two years in the creation, Yandex over Rambler become Russia's largest search engine. Yandex currently provides services including E-mail, blog search, electronic payment systems, business community and real-time website traffic monitoring systems.

Yandex management style with other Russian enterprises are very different. Its 120 core experts holding company shares, while employees in the office of the dress code is also very arbitrary, and can arrange their own timetable. The company also provides free food, and billiard and table tennis and other recreational facilities.

Yandex's success has begun to attract major investor interest. It is reported that Russian metals giant, one of the shareholders club Arsenal Alisher Usmanov plans to buy Yandex1 / 4 shares.